The WISE Guides
Providing AI-powered advice - customized for your startup
If you ever think:
Making the advice I get work for my startup is a struggle
When I follow advice, I don’t know if I’m doing it right
I second-guess my decisions and don’t feel confident
I don’t have time to become an expert so I take short cuts
I always wonder what successful founders know that I don’t
Then the WISE Guides are for you.
Clear plans that eliminate guesswork.
Customized content that engages your customers.
Detailed instructions -what, how and when.
As a founder, I’d be pretty skeptical at this point.
What makes this different from every other startup resource?
Customized just for you.
Most startup advice gives you theories. This gives you a step-by-step execution plan. Here’s a real table of contents so you can see how every guide is structured for action—not just learning.
“thanks for the really insightful resource! It was very helpful seeing all of this information in one place. ”
Is this just another framework?
We go way beyond frameworks.
Most frameworks tell you what to do—but not how to do it. Every WISE Guide includes tested AI-driven prompts that take you from decision-making to execution. Here’s an example.
“Your WISE guides and prompts are really amazing and extremely helpful. I had no idea that ChatGPT could provide this type of output. ”
How does it create content specific to my startup?
Prompts customized by you.
Instead of generic AI responses, every guide starts by learning about your startup. It then produces detailed strategies, messaging, and content based on your exact business details.
“It taught me a lot of different user personas that I wouldn’t have thought of reaching out to.”
Is the output actually useful?
Yes. It is implementation ready.
This isn’t just AI-generated text—it’s an execution-ready plan. Here’s an example of how The WISE Guides structured a complete strategy for FitTrack.
“I’ve been finding ChatGPT to be an invaluable business development tool thanks to your guide.”
What do the output tables look like?
Easy to understand and execute.
The output is structured into tables for easy execution. Here’s a sample from The WISE Guide: Funnel Awareness Stage - Build Content for a startup called FitTrack. This format makes it easy to turn outputs into actions.
“Your WISE guides and prompts are really amazing and extremely helpful. I had no idea that ChatGPT could provide this type of output. ”
How are the prompts different than what I use?
Sophisticated, complex & tested.
The prompts are designed & tested to produce quality advice. They have been proven to work effectively within the limitations of ChatGPT 4o.
“The prompts in the WISE Guides are gold. They give a first-time founder everything needed to get actionable business insights out of ChatGPT quickly and efficiently.”
How are the funnel building guides organized?
5 stages, 6 guides per stage.
A sales funnel is complicated and challenging to build. That’s why there are 6 guides for every funnel stage. The guides cover all the stages of the funnel: Awareness, Interest, Decision, Action and Retention stages.
“I absolutely LOVED the Wise Guide experience. It was so fun and engaging. Different than any other type of research I’ve ever done.”
Q&A
Do the guides just give advice?
No, the prompts in the guides do the work for you. For Customer Discovery, they create your interview guides, analyze interviews and identify key insights. For Building Sales Funnels, they create the plan and content for every stage of your funnel.
Are the guides expensive?
For founders in North Carolina, you may be able to get free access to the guides via NC IDEA using this link. For others, the guides are available via subscription.
Do the guides require me to do a lot of reading and time investment?
No, the guides are designed to be efficient and direct, helping you implement actionable steps quickly without overwhelming your schedule. You can tune the advice to meet the time you have available to work on each topic.
What if there isn’t a guide for what I am working on?
Contact us. We regularly work with founders to come up with new guides.
What topics do the guides cover?
There are guides for doing Customer Discovery, Building a Sales Funnel, Pitching Investors, creating an NC IDEA Grant application and more.
How many guides are there?
There are currently 25 guides with another 15 in the planning phase. Click here to see a description of the guides for building a sales funnel.
Can I see one of the guides?
Click here to see The WISE Guide: Funnel Awareness Stage - Plan to generate leads
What if I have a question that you didn’t answer?
Contact us. We’d love to understand what is on your mind and how we might be able to help.