An Overview of the Methodology
Below is a high-level overview. For more details about our methodology click the link below.
Steve Blanks Customer Discovery
Steve Blank’s Customer Discovery is designed to prove key assumptions about customers.
Unfortunately, getting flaw-free proof from interviews is hard.
Human Traits
Innate human behaviors cause interview results to be flawed, leaving an unclear image of the customer.
This leads founders to build products that don’t sell.
Overcoming The Traits
The UNBIASED Methodology overcomes these behaviors to produce an unbiased, complete, and accurate picture of the customer.
Rigor of a Rocket Scientist
The methodology uses the ‘rigor of a rocket scientist’ to help founders launch successful startups.
The Methodology
Step-by-step instructions enable founders to rely on flaw-free facts, not flawed notes or recollections, to prove key assumptions about their customers.
The Unbiased App
The Unbiased App provides a step-by-step guide to apply this methodology, from describing an idea all the way to proving willingness of customers to pay.
Learn More
For more details about the methodology, click the link below.
If you’d like to learn how to gain access to the app, contact us below.