What should a founder do when customer discovery results oppose their beliefs?
You just marked your 12th interview analysis as “disproof”, and you’re wondering what’s going on…
What should a founder do when they forget to record an interview?
You just ended your interview, and you’re bounding with excitement! The quotes you got were great, the person you spoke to was 100% a potential user, and wants nothing more than to get their hands on a solution to the problems…
What should a founder do when they get ambiguous customer discovery results?
This hasn’t been finished quite yet, but I’m sure the content Tom writes will be extremely impactful and every founder ever will want to read it…