Customer Validation: Going From Idea To Sellable Product

This article talks about how to find product market fit for enterprise products.

5 minute read

Key Quotes

“Don’t waste time building things on speculation.”

“Validate the problem with the customer first and show them early mockups to confirm it’s something they want before building.”

“Use the interview process to disqualify customers and understand the core problem you’re solving.”

“This means being much more disciplined in asking questions where you might not like the answer.”

“Track open questions you have about the potential solution or business model.”

Bottom Line

“Founders need to ask themselves the hard questions: Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and consistently sell the product? Are the sales and business plans realistic, scalable, and achievable?”