This blog is a combination of articles from leading experts and Unbiased Insights.
Finding Product-Market Fit for Consumer Products
“There will always be the risk of failure when launching something new to the market. The beauty of this quest for product-market fit is that you can dramatically improve your chances of success with these pre-launch steps that help uncover the nuanced needs of the market. And that can make all the difference between success and failure.“
Customer Validation: Going From Idea To Sellable Product
“Founders need to ask themselves the hard questions: Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and consistently sell the product? Are the sales and business plans realistic, scalable, and achievable?”