Unlock startup success with
‘The WISE Guides’
Our Goal
Provide AI-customized advice tailored to your startup’s needs.
The Guides
Startup specific advice.
Expert crafted, customizable AI prompts
Designed to find Market Fit & Sales Success 5x faster.
The guides use WISE Criteria to test for Market Fit
The Feedback
“The prompts in the WISE Guides are gold. They give a first-time founder everything needed to get actionable business insights out of ChatGPT quickly and efficiently.”
“they’re really enjoying the WISE guides experience. I’m also loving it!” ”
“I think this is a great resource. ”
“It taught me a lot of different user personas that I wouldn’t have thought of reaching out to.”
“Your WISE guides and prompts are really amazing and extremely helpful. I had no idea that ChatGPT could provide this type of output. ”
“thanks for the really insightful resource! It was very helpful seeing all of this information in one place. I ended up doing a User and Small Business (buyer) interview so I can then use the insights on this information as I work on various marketing materials and business plan. ”
“I’ve been finding ChatGPT to be an invaluable business development tool thanks to your guide.”
Q&A
Do the guides produce advice that is relevant to my specific startup?
Yes, each guide is designed to allow you to adapt the advice to the unique challenges and specific circumstances of your startup, ensuring relevance and efficacy.
Are the guides expensive?
For founders in North Carolina, the WISE Guides are available for free, thanks to support from NC IDEA. Founders or organizations outside NC should contact us for details on how to access these resources.
Do the guides require me to do a lot of reading and time investment?
No, the guides are designed to be efficient and direct, helping you implement actionable steps quickly without overwhelming your schedule. You can tune the advice to meet the time you have available to work on each topic.
What if there isn’t a guide for what I am working on?
Contact us. We regularly work with founders to come up with new guides. Our only ask is that we are able to publish the new guide so that other founders can benefit from it as well.
What if I have a question that you didn’t answer?
Contact us. We’d love to understand what is on your mind and how we might be able to help.
Thank you
Thanks to NC IDEA for supporting the WISE Guides project. Thanks also to Merrill Mason, John Austin, Jan Davis, Dina Rousset, Dave Neal, Jay Bigelow, Josh Guter, Lewis Sheats, Gabe Gonzalez and the numerous founders, students, accelerator managers and others who helped me do the Customer Discovery that led to these Guides.