This blog is a combination of articles from leading experts and Unbiased Insights.
How To Spot A Startup That Lacks Product-Market Fit
“It doesn’t take much beyond a few friends at the right media outlets, a moderately sized digital advertising budget, or a clever influencer marketing campaign to gain initial traction. However, just because a few vanity metrics are high does not mean that a company has product-market fit.“
What It Feels Like When You’ve Found Product-Market Fit
“how do you know when you’ve built something people want? Below you’ll find stories from twenty-five companies — many of which have never been shared before — revealing the moment they realized they had something special.”